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传播学基本概念词汇
Mass Communication
Mass culture
the mediation of social relations
Authoritarian theory
Free press theory
Social responsibility theory
Soviet media theory
Development media theory
Democratic-participant media theory
Order and solidarity
media institution
social forces
Internal diversity of the media institution
Goals of media organizations
new media
The media institution
Gate-keeping
People and selection
processing and presentation
Modes
Media genres and formats
The media audience
spectators, readers, listeners, viewers
public or social group
mass
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Negotiated reading
Oppositional reading
Bardic function
Oppositional decoding
Focused interview
Orientalism
Culture indicator
The world is portrayed on TV
The real world
Sexrole stereotype
Mainstreaming
Resonance
The hidden curriculum
Modeling theory
Texts
Signifcation
Representation
Unified subject
Articulation
Dominant ideology thesis
Textual construction
Textual omission
Stereotype
Distortions
Misunderstandings
Lack of equivalence
Negotiated code
Plurality
Simulacrum
Grand discourse
Iconicity
Codification systems
Real codes
Fictional code
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